Created with heart and purpose by Mallory + Justin, a husband-and-wife photography team known for capturing weddings with soul and style.
This isn’t just another styled shoot. Collected is a collaborative industry event designed to boost visibility, foster connection, and amplify the voices of up-and-coming local wedding vendors who are ready to take up space in the industry.
We bring together new talent—florists, planners, designers, bakers, stylists, and makers—to craft fully styled wedding scenes, from ceremony to reception. Every element is intentional: the dress, the table, the blooms, the cake. And it all gets professionally photographed by local creatives (including us), giving each vendor a gallery of editorial-level imagery to elevate their brand, marketing, and portfolio.
Collected Isn't a Styled Shoot. It's a Creative Collaboration.
Most styled shoots start with a predetermined design. A planner creates a vision, vendors contribute pieces that fit the concept, and attendees rotate through a single setup photographing the same scene from different angles.
Collected was built differently.
From the beginning, vendors arrived with a curated collection of items, products, rentals, florals, stationery, attire, and design elements from their respective businesses. Instead of working from a rigid blueprint, participants gathered around what we called the Collected Table—a collaborative design hub where creatives mixed, matched, experimented, and built scenes together in real time.
The result wasn't one perfectly styled table.
It was dozens of possibilities.
Rather than centering on one couple and one carefully controlled design, Collected featured multiple couples, evolving ceremony and reception concepts, and collaborative creative teams—resulting in a diverse portfolio of imagery tailored to each vendor's aesthetic.
Rather than simply photographing someone else's vision, participants became part of the design process itself. New relationships formed naturally as florists collaborated with rental companies, stationers worked alongside planners, and photographers documented designs evolving in real time.
The focus wasn't just content creation—it was community creation.
Collected was intentionally built to provide variety, experimentation, and collaboration. Every attendee left with imagery that felt unique to their business, connections that extended beyond the event, and a portfolio that reflected more than one trend or aesthetic.
Today, Collected continues to prioritize the same core idea that inspired it from the start: bringing talented wedding professionals together to create, collaborate, and build something more meaningful than a styled shoot could ever offer.
2025
Cross-Marketing
Styled shoots and content days build a pretty portfolio; Collected turns that portfolio into a marketing machine. Every participant pledges to tag and credit the full vendor roster in every post, so one image fuels an entire network’s reach—no ad spend required.
New-Friends
But the real magic? The people. Being part of Collected means connecting with fellow creatives who become your early business cheerleaders—people who’ve seen your behind-the-scenes process and believe in what you’re building. That kind of peer-to-peer support shines a brighter light on your brand than a one-off client referral ever could.
Portfolio Gold
When you're growing a wedding business, strong visuals aren't just nice to have—they're your calling card. Portfolio-building content shoots give you the chance to create intentional, on-brand imagery that reflects the kind of work you want to book. No waiting for the perfect client or ideal lighting—just pure creative control, polished results, and content that actually speaks to your ideal audience. It’s not just about filling a gallery—it’s about shaping your brand story, attracting aligned clients, and showing the industry exactly what you’re capable of.
2026 Mood Board + Vendors
Hosted by Mallory and Justin
Want a glimpse of the magic? Browse photos from Collected 2014, 2015, 2016, and 2017, and 2025 to see how we’ve turned creative collaboration into stunning, portfolio-worthy visuals and had fun doing it!
